The wider use and increased access to mass media communication provides great potential to expand the influence of evidence-based parenting programs to those who might be resistant to seeking traditional family therapy or parent management training in the clinical setting. The reality television show, "Super Nanny" serves as a discussion stimulus for the difficulties encountered by families who have children with behavioral and emotional problems and for some reason, do not seek Parent Management Training services. The show provides an alternate form of reaching parents with evidence-based parenting information and promotes positive parenting and healthy family relationships to those who might not otherwise be reached.